A television beauty host, badly injured
In 2013, Mihwa Kim — a television beauty host in Korea — was involved in a severe car accident. The crash severely damaged her face and neck, leaving burns and hat required more than 60 stitches. For a time, one eye was swollen shut.
For someone whose work depended on being on camera, it was a serious blow to her sense of identity as a broadcaster.
What years of treatment taught her
What followed was years of treatment — avoiding sunlight and water, and doing everything she could to help her skin heal.
That long process led Kim to rethink about what skincare should actually do. Before the accident, she'd thought of it mainly as a search for the right ingredients. Now she reached a different conclusion: no single ingredient mattered as much as creating the right environment for skin to heal itself.
The answer was Hydrogel
The right environment, Kim found, came from medical-grade hydrogel — the same material used in professional wound care. Applied to skin, it creates and holds the exact level of moisture skin needs to repair itself.
Hydrogel creates and holds the moist environment skin needs to heal itself naturally. Mihwa Kim, Founder & CPO, Biodance
One Hydrogel Technology. Endless Skin Benefits.
The same moisture-environment principle behind Biodance's #1 bestseller status on Amazon — targeted to whatever your skin needs: deep hydration, the eye area, or on-the-go touch-ups.
Collagen Gel Mask
The hydrogel-and-collagen mask that made Biodance the #1 face mask brand on Amazon — built on the moisture-environment principle Kim encountered during her own recovery.
Collagen Eye Patch
A diamond-patterned 3D hydrogel matrix formulated with collagen for the eye area, built to adhere closely and target active ingredients where they're needed.
Collagen Jelly Serum Mist
Solidified hydrogel released as an ultra-fine mist — Biodance's newest way to bring the hydrogel-and-collagen experience into a daily routine.
Balance In Our Guidance
That realization became the foundation of Biodance — a name drawn from the idea of "Balance In Our Guidance." Kim's philosophy: skincare shouldn't force skin to change. It should guide skin back to its own natural balance.
She built the brand around medical-grade hydrogel technology, developed with a specific goal — combining real clinical-level efficacy with a format people could realistically use every day.
"We wanted the product to speak for itself"
Mihwa Kim, Founder & CPO, Biodance
Kim has said that new ingredients or marketing alone weren't enough to earn customers' trust — she wanted the product itself to be the reason people chose it.
"My skin looked so calm and dewy after just one use."
★★★★★ Amazon review excerpt"I finally get why everyone's obsessed with this mask."
★★★★★ Amazon review excerpt"This isn't a once-in-a-while treat anymore — it's part of my routine."
★★★★★ Amazon review excerptToday, the collagen-hydrogel mask Kim created out of that recovery is the top-selling face mask on Amazon — with the line now expanding into eye patches, jelly serum mist, and more retail partners across the US.